Project Specs
7x5 in postcard
1/8 in bleed
.25 in margins
CMYK color mode
Incorporate Raster (cob), Raster full bleed and drop shadow on type
1/8 in bleed
.25 in margins
CMYK color mode
Incorporate Raster (cob), Raster full bleed and drop shadow on type
Purpose: promote the iTunes Store
Target Audience: College students who listen to music - males/females
Call To Action: Use the promotional code for a free MP3 download and also to visit the apple site
where you can download iTunes
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| Thumbnails of Front |
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| Thumbnails of Back |
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| Rough of Front |
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| Rough of Back |
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| Final Version |
This piece is in done in CMYK color mode and has a full bleed on the front. The fonts I used were Rockwell and ATC Laurel. I converted my colors from spot to process because spot colors would cost more to have printed. I chose to use the color yellow because it is not a gender biased color.
There are two versions of this file. One is for males and one is for females. On the front I used a COB of a person celebrating and on the back a Duotone Raster of a person with records surrounding him/her. Also on the back, I used a yellow vector box to give the back some color and to help tie in the color of the front of the postcard.
*All Illustrator artwork was created by me, Kirsten Wilson, and I had permission to use the photos off of the Share 1 server.
There are two versions of this file. One is for males and one is for females. On the front I used a COB of a person celebrating and on the back a Duotone Raster of a person with records surrounding him/her. Also on the back, I used a yellow vector box to give the back some color and to help tie in the color of the front of the postcard.
*All Illustrator artwork was created by me, Kirsten Wilson, and I had permission to use the photos off of the Share 1 server.
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