Variable Data Direct Mail Piece

Project Specs

7x5 in postcard
1/8 in bleed
.25 in margins
CMYK color mode
Incorporate Raster (cob), Raster full bleed and drop shadow on type

Purpose: promote the iTunes Store

Target Audience: College students who listen to music - males/females

Call To Action: Use the promotional code for a free MP3 download and also to visit the apple site   

                             where you can download iTunes

Thumbnails of Front

Thumbnails of Back

Rough of Front

Rough of Back

Final Version

This piece is in done in CMYK color mode and has a full bleed on the front. The fonts I used were Rockwell and ATC Laurel. I converted my colors from spot to process because spot colors would cost more to have printed. I chose to use the color yellow because it is not a gender biased color.

There are two versions of this file. One is for males and one is for females. On the front I used a COB of a person celebrating and on the back a Duotone Raster of a person with records surrounding him/her. Also on the back, I used a yellow vector box to give the back some color and to help tie in the color of the front of the postcard.


*All Illustrator artwork was created by me, Kirsten Wilson, and I had permission to use the photos off of the Share 1 server.

Different Photoshop Formats

Duotone Raster. Full bleed. Only save as eps. Color mode: Duotone

•  300 Resolution
• 1/8 bleed in Photoshop file
• PS file measurements: 6.25 x 4.5 to fit a 6 x 4.25 postcard (to accommodate the bleed)

Four Color Raster. Full bleed. Save as flattened eps or tif. Color mode: CMYK

•  300 Resolution
• 1/8 inch bleed in Photoshop file
• PS file measurements: 6.25 x 4.5 to fit a 6 x 4.25 postcard (to accommodate the bleed)

COB created using a clipping path in Photoshop. Only save as eps.

 Create a Clipping Path in Photoshop:

1. Make final size adjustments (DO NOT size the file after you create your path)
2. Using the pen tool, draw a path around the object you wish to take away from the rest of the image
3. Have the Paths panel open. In the paths panel select Save Path.
4. After you have saved the path, Create Clipping Path
5. Save file as eps

Grayscale Raster. Full bleed. Save as flattened eps or tif. Color mode: Grayscale

*I had permission to use this photo. Downloaded from the iStockphoto folder on the PSU server.

Self-Promotional Notepad

Project Specs:

Trims to 7 x 5 inches

1 color black with .125 inch bleed
Incorporate Grayscale Raster and 2 Vectors (not type)

Padding and chip board back 
50 sheets per pad

Cost per pad: $3.25

Estimated production time: 2 days

File format provided:PDF

Purpose: To promote myself and to show people my skills and what I can do with the Illustrator software. I want to get my name out there to possible future employers.
Target Audience: People who like summertime and and the beach
Call To Action: Get people to visit my blog and also to get my contact information out to people

Thumbnail Sketches 1

Thumbnail Sketches 2

Rough

Final Version

With this project, I wanted to showcase my Illustrator skills. I created all the illustrations (sun, clouds, palm trees, etc...)  in Illustrator.

I chose to use the Blogger icon and Google icon just to give them more information about how to contact me and to make it people more interested in looking up my blog. My idea is that, perhaps if people see the blogger icon they may think, "Oh, I have blogger...maybe I should check it out." And the QR code is a quick way for people who have smartphones to gain access to my blog.

I didn't want to crowd this page with to much text. It's a notepad and people are going to be using it to write things down... I don't want a bunch of text that I put on there to get in the way of that. I just went with simplicity on this project. I gave them enough information to be able to learn more about me or contact me but not so much text that it gets in the way of the functionality of the pad.

*QR Code and all Illustrator artwork was created by me, Kirsten Wilson. I had permission to use the Social Media Icons from the Share 1 server.