Thursday, April 28, 2011

Extra Credit - Harmony Printing


"What You May Not Have Learned During Your Stay Here"
John M. Castro 
Harmony Printing & Development Co.

When your in school your teachers spend a lot of time teaching you about these softwares and printing processes and the list goes on and on. Something we don't always get to learn....What it takes to survive in the workplace. 

We all expect that going into the real world is going to be a life changing experience...but we may not understand are the ways in which we should go about "securing" our job in where we work. 

First of all, you may not be the boss but you should still act like one. Treat the people you work with with respect so you can get their respect in turn, make sure you always clearly communicate what is you want/need someone to do and if something goes wrong anyways put it on yourself first. Don't point fingers. Think about what you could have done better and go from there.

Second, just because you are out of school and don't have a teacher to listen to anymore doesn't mean you shouldn't be listening. Communication is key in the workplace...and for others to communicate with you you need to be a good listener.

Also, remember that you should always be trying to "outdo" what you did last. Your boss loved your last project you went way beyond his expectations. Don't think you can slack on the next one....try to blow his mind even more with what you do next. Always be working towards continuous improvement. 

And lastly, don't EVER be afraid to try something new. This is your life...your future...so do it all! 

"Study without thinking and you're blind; think without studying and you're in danger." - Confuscious

Typography/Package Design/Signage



Final Project - Wedding Invitations

Project Specs:
7.25 x 5.6875 inches
unfolded= 18.25 x 7.25 inches
1 color black with .125 inch bleed and .25 margins
Index paper
7 pieces
1 = .51 cents / 500 = $255
File format provided: PDF

Purpose: to inform people about the wedding
Target Audience: friends and family
Call To Action: to get people to come to the wedding


Thumbnails of invitation package

Thumbnails of each piece

Thumbnails of each piece




This is the back of the Directions card





 For this project, we were able to choose to do any project we wanted. I chose to do wedding invitations because my mother is going to be getting married soon.

The invitation is 7.25 x 5.6875 inches when folded up. Unfolded, the piece is 18.25 x 7.25 inches. Inside the invitation there are 6 pieces: pattern background piece, Information about the bride and groom, RSVP, Reception and gifts information, Directions, and the envelope that the RSVP is returned in. There will be a 5.25 x 3 inch pocket inside the invitation that will hold pieces 3-7.

The fonts I chose to use were Chopin Script, Bellevue, Künstler Script and Times. I went with a black and white theme and these particular fonts because it gave the invitation a very formal and fancy feel.



*I, Kirsten Wilson, had permission to use the diamond pattern off of the Share 1 server.

Wednesday, April 6, 2011

Microsoft Tags



This is the tag I currently have for this blog.

Publication Ad - Taste of Home Magazine

Magazine Ad Specs
Project Specs:
7.875" x 10.5" file
.125 bleed
.375 margins
Incorporate Microsoft Tag, 4/C Raster, 2 Screen Tints, Stroked Type-Vector, and a Reverse
Cost: ????


Purpose: to share readers recipes
Target Audience: stay at home moms who need quick meal ideas 
Call To Action: to make people scan the Microsoft Tag

Thumbnails
Rough
Final Version

For this project, we were to choose any magazine we wanted and design an advertisement; adhering to the magazines ad specifications. I chose to use Taste of Home magazine and advertise Lean Cuisine meals.

The idea for the ad is to have lots of picture with minimal words. So, I went with a 4 color photo with full bleed as the background and used 3 additional photos to showcase the different types of meals Lean Cuisine offers.

Screen tint comes in to this piece with the orange box behind Lean Cuisine and with the black around the smaller pictures on the side. I incorporated the Stroked type and Reverse with the words Lean Cuisine. The Microsoft tag has also been included as an element in this project.


*I, Kirsten Wilson, had permission to use the stock photos off of the Share 1 Server.

Monday, April 4, 2011

Collegio Display Ad

Collegio Specs:
1 = 1.83
2 = 3.79
3 = 5.75
4 = 7.71
5 = 9.67
6 = 11.63 

3 col. x 7" = 21"
21 x $4 = $84.00

Project Specs:
File meets Collegio Ad size requirements
$100 budget
Incorporate a bitmap file (scanned in from hand drawing)
Incorporate the "Reverse" element 
5.75" x 7" file
.125 bleed
.25 margins
 
Purpose: to promote the Sunnyside Retirement Home
Target Audience: elderly people who need supervised care
Call To Action: to have people come to the retirement home to check it out
Thumbnails
Bitmap

*Rough (vertical)
Rough (horizontal)

Final Version

This piece is done in grayscale and has full bleed. The fonts I used were Chopin Script (Sunnyside) and Times New Roman (everything else). I chose to do a Reverse on the bottom because it help the ad to stand out from the rest on the page. I chose the image because it gives you a visual idea of what the ad is about.


 I chose to use a sun as my bitmap because it ties in with the name of the retirement home and helps grabs people's attention as they are scanning the paper and the other ads. Just wanted something that would grab their attention and direct them towards my ad.


*All work was created by me, Kirsten Wilson, as well as the bitmap element. I had permission to use the photo off of the Share 1 server.

Old vs New

BEFORE.......AFTER





On February 11, 2011, during the Academy Awards jcpenney revealed their new logo. The company reported that their department store was struggling with sales and they were going to have to close some stores. So they decided that they needed to try and pitch themselves as a more "modern" retailer and in an effort to do this they started accepting submissions for a new logo.

The new logo they chose came from a design student of the University of Cincinnati, Luke Langhus, who beat out more than 200 other entrants.

I think that the change from the old logo to the new is a good one. I believe that they have achieved a more modern look by using an all lowercase font



See full article from DailyFinance: http://srph.it/ev7CcS