Publication Ad - Taste of Home Magazine

Magazine Ad Specs

Project Specs:

7.875" x 10.5" file
.125 bleed
.375 margins

Incorporate Microsoft Tag, 4/C Raster, 2 Screen Tints, Stroked Type-Vector, and a Reverse
Cost: ????

Purpose: to share readers recipes

Target Audience: stay at home moms who need quick meal ideas 
Call To Action: to make people scan the Microsoft Tag

Thumbnails

Rough

Final Version

For this project, we were to choose any magazine we wanted and design an advertisement; adhering to the magazines ad specifications. I chose to use Taste of Home magazine and advertise Lean Cuisine meals.

The idea for the ad is to have lots of picture with minimal words. So, I went with a 4 color photo with full bleed as the background and used 3 additional photos to showcase the different types of meals Lean Cuisine offers.

Screen tint comes in to this piece with the orange box behind Lean Cuisine and with the black around the smaller pictures on the side. I incorporated the Stroked type and Reverse with the words Lean Cuisine. The Microsoft tag has also been included as an element in this project.


*I, Kirsten Wilson, had permission to use the stock photos off of the Share 1 Server.